Archive for Blogbuzz

Makani Networks forays into mobile advertising

The global mobile ads market is optimistically projected to grow more than US $10 billion in revenues by 2013


Makani Networks, Inc., today announced development of a full spectrum of mobile marketing solutions, including display/banner advertising, textual, rich media, dynamic flash/video and custom programs through its Mobilizer mobile WAN optimization platform. The global mobile ads market is optimistically projected to grow to more than US $10 billion in revenues by 2013.

The Mobilizer platform currently offers mobile wireless operators and enterprises the best-in-class carrier-grade, commercial wireless infrastructure optimization solution offering full-scale web browsing and video to their mobile subscribers.

The ad-serving technology to be incorporated into the Mobilizer platform targets the right audience with a proprietary mobile-specific dynamic targeting (or re-targeting) and ad serving that maps behavior to discrete audience or contextual segments. In addition, the ad serving technology can track user behavior and inspect standard banner/textual ads from existing publishers, and, if required, dynamically replace these ads with more user-specific or network-optimized ads for the particular benefit of a mobile end-user.

Advertisers or publishers can work either with in-house Makani AdsNetwork or with third-party vendors to develop ideas relevant to the brand or to integrate measurement tools to gain a deep understanding of the site and campaign performance.


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Makani Networks tests Enhancer WAN optimization platform

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Makani Networks Open Access Mobile Optimization Services trials successful

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Cisco predicts Mobile data traffic to grow 66-fold by 2013

 

Not at all surprising…

A report published by Cisco says that mobile Web traffic volume will double every year between now and 2013, when traffic will total roughly 2.2 million terabytes per month.

Cisco predicts that the biggest driver for the traffic increase will come from video traffic, which will account for roughly 64% of all mobile data traffic in 2013. In 2008, video traffic averaged around 13,000 TB per month, or roughly 39% of all mobile traffic. By 2013, video traffic will increase by more than 100 times and will average around 1.3 million TB per month, Cisco projects. (Read a story in that Cisco announces a string of WiMAX deals in Eastern Europe.)

 

From a device perspective, Cisco says handsets and laptops with speeds of higher than current 3G speeds will account for 80% of all mobile traffic by 2013. Cisco says the advent of smartphones and laptops with 3G aircards will lead to an explosion of mobile data traffic over the next five years, as an iPhone typically generates 30 times the mobile data traffic of a basic-feature phone, while a laptop generates 450 times the mobile data traffic as a basic-feature phone.

 

Cisco says the most interesting applications for current mobile 3G capabilities include mobile TV, a “light version” of video conferencing, basic video games and basic e-mail, SMS and Web browsing. More complex mobile applications, such as telemedicine, interactive gaming and mobile education systems, won’t be realistically available until carriers begin launching more of their 4G network offerings next decade. By 2015, Cisco says a wide array of devices will be hooked up to mobile broadband networks, including mobile game tablets, video cameras and television sets.

 

 

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Makani Networks Videos Demos now on YouTube

 

This video demonstrates how Makani Networks Inc. product performs “on-the-fly” video compression and adaptation during web video clip downloads. Without the Makani Mobile Web platform, a compressed 3.2MB MPEG video file takes approximately 56 seconds to download over a rate-shaped mobile connection. With the Makani Mobile Web Internet Platform, the same MPEG file is dynamically transcoded and compressed even further, but without any perceptual degradation, to result in a 1.4MB compressed MPEG video file size that takes only 27 seconds to download. Makani Web platform also accelerates web transport protocol TCP/IP connections. Browser cache and browser mem cache were disabled during the tests. Each experiment used the same rate-shaped mobile network.

Results: On average between 50-80% web video adaptation and 2X-10X Web video speed up that’s Makani!

 

This video demonstrates how Makani Networks Inc. product performs “on-the-fly” web compression and acceleration during web downloads. Without the Makani Mobile Web platform, Expedia.com web page takes more than 160 seconds to download over a rate-shaped mobile connection.

With the Makani Web Internet Platform, the same web page is dynamically compressed and takes _less_than_ 24 seconds to download. Compression is performed for both fixed (e.g., html,css) and variable fidelity (e.g., jpg, png) web objects. The Makani Web platform also accelerates and shapes web transport protocol TCP connections. Browser cache and browser mem cache were disabled in these tests. Each experiments used the same rate-shaped mobile connection.

Results: On average between 40-80% web content compression and between 2X-20X speed up for different web pages that’s Makani!

 

Makani Analytics offers visibility like no other: content compression statistics, detailed video transcoding statistics, cache performance statistics, cache content statistics, per-user access statistics, data usage statistics, web scanner statistics, as well as web security and spam threat analysis. The tool performs in-depth analysis of the logs from various Makani modules: compression engine, video transcoding engine, cache engine and web security scanner.

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Makani Networks introduces Mobilizer Mobile WAN Optimization

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