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Makani Networks forays into mobile advertising

The global mobile ads market is optimistically projected to grow more than US $10 billion in revenues by 2013

Makani Networks, Inc., today announced development of a full spectrum of mobile marketing solutions, including display/banner advertising, textual, rich media, dynamic flash/video and custom programs through its Mobilizer mobile WAN optimization platform. The global mobile ads market is optimistically projected to grow to more than US $10 billion in revenues by 2013.

The Mobilizer platform currently offers mobile wireless operators and enterprises the best-in-class carrier-grade, commercial wireless infrastructure optimization solution offering full-scale web browsing and video to their mobile subscribers.

The ad-serving technology to be incorporated into the Mobilizer platform targets the right audience with a proprietary mobile-specific dynamic targeting (or re-targeting) and ad serving that maps behavior to discrete audience or contextual segments. In addition, the ad serving technology can track user behavior and inspect standard banner/textual ads from existing publishers, and, if required, dynamically replace these ads with more user-specific or network-optimized ads for the particular benefit of a mobile end-user.

Advertisers or publishers can work either with in-house Makani AdsNetwork or with third-party vendors to develop ideas relevant to the brand or to integrate measurement tools to gain a deep understanding of the site and campaign performance.


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